I heavily dislike politics and largely ignore the news media. I pretty much only pay attention to The Issues (which I sarcastically capitalize) the week of The Elections. I typically make my voting decisions after minutes of deliberation — not hours or days or years.
I have no delusion that my vote has any chance of affecting the election (explore this further) and I think that probably fuels my apathy. Why bother trying to track down every candidate’s stance on every issue and compiling this information into a big informed decision? The person I vote for matters more to my friends’ opinions of me than it does to the election.
All that said, OnTheIssues.org is pretty cool.